Your Brand Is Your Most Valuable Asset. Is It Protected?
From searches and registration to renewals and enforcement, we protect your name, logo, and brand in all 50 states. You've built your reputation over years, maybe decades, and that brand equity has real value. We're the only firm combining automotive industry expertise with trademark law.
Brand Threats Don't Wait. Neither Should You.
These are the situations that bring dealership owners and business leaders to our door.
“You're expanding to new markets and need brand protection.”
Trademark Search & Registration
“You're not sure if your brand is protected in all 50 states.”
Nationwide Trademark Filing
Trademark Search & Registration
Before you invest in registration, we conduct comprehensive searches to identify conflicts. Then we handle the full registration process with the USPTO, applications, responses to office actions, and final registration in all 50 states.
“A competitor is using a name dangerously close to yours.”
Trademark Infringement Action
“Someone is copying your name or logo and won't stop.”
Cease & Desist Enforcement
Enforcement & Defense
When someone infringes your trademark or challenges your registration, we respond. Most disputes are resolved with well-crafted cease-and-desist letters and notices, and we protect what you've built.
“You're opening new locations under your brand name.”
Multi-Location Brand Strategy
Brand Strategy for Automotive Businesses
We understand dealer branding strategies, multi-location naming conventions, franchise considerations, and automotive industry brand positioning. This industry context means smarter trademark strategy, not just legal filing.
“You need to protect your logo, tagline, and trade dress.”
Comprehensive Brand Portfolio
Trademark Portfolio Management
For multi-location dealers and growing businesses, we manage your complete trademark portfolio, renewals, maintenance filings, monitoring for infringement, and strategic expansion as your business grows.
General trademark attorneys know IP law. We know IP law AND your industry, that's the difference.
The Only Firm Combining Automotive Expertise With Trademark Law
Industry-Specific Strategy
We understand dealer branding, multi-location naming, franchise brand requirements, and automotive industry positioning. Our trademark strategy is informed by your business reality.
Coordinated Lifecycle Service
Your trademark protection works in concert with your business counsel and estate planning, ensuring your brand, business, and legacy are all protected under one roof.
Transparent Flat Fees
Trademark registration at transparent, predictable pricing. No billable hour surprises. Know the cost upfront for searches, applications, and registrations.
“These services complement our business counsel and allow us to serve clients more holistically throughout their business lifecycle.”
Schedule a Trademark Consultation
We review your brand, discuss your goals, and identify the scope of protection you need.
We Search, File & Register
Comprehensive trademark search, USPTO filing, office action responses, and final registration.
Your Brand Is Protected Nationwide
Ongoing monitoring, renewals, and enforcement, your brand equity is secured in all 50 states.
50
States of Protection
15+
Years Automotive Expertise
100%
Coordinated With Business Counsel
5.0
Stars, 120+ Reviews
Why do I need a trademark if I already have a business name registered with the state?
State business name registration does not provide trademark protection. A federal trademark registration gives you exclusive rights to your brand name nationwide, preventing competitors from using similar names anywhere in the country.
How long does trademark registration take?
The USPTO process typically takes 8-12 months from filing to registration. We handle all correspondence, office action responses, and procedural requirements throughout the process.
Can you protect my logo as well as my business name?
Yes. We can register word marks (your business name), design marks (your logo), and even trade dress (distinctive visual elements). We'll advise on the optimal portfolio strategy for your brand.
What if someone is already using a similar name?
We conduct comprehensive searches before filing to identify potential conflicts. If a conflict exists, we advise on your options, from coexistence agreements to enforcement letters.
How does trademark protection relate to my other legal needs?
We coordinate trademark protection with your business counsel and estate planning. Your brand is an asset that should be reflected in your business agreements and succession plans.
What does trademark protection cost?
We offer transparent flat fees for trademark services, searches, applications, and registrations. No hourly billing surprises. Contact us for a specific quote based on your needs.
Protect Your Brand Nationwide. Talk to an Expert Today.
Your name and reputation are your most valuable assets. Secure them with the only firm combining automotive industry expertise with trademark law.